Last week, I attended an event where I already knew many people. I was super comfortable networking because, after all, I was “among my own.”

Yesterday, I went to an event where I knew almost nobody and noticed a certain insecurity about being there. As I smiled, I questioned my role in that place, and I must tell you. It was uncomfortable but essential for the next steps in my career.

On the exclusive date of April 26th, in the vibrant city of New York, I am privileged to bring together the most influential leaders of Brazilian creativity and innovation in the United States. These are not just any creatives. They are the masterminds behind advertising agencies, Google, JP Morgan, and entrepreneurs from diverse sectors.

CRiA is a networking and new business conference based on three significant panels: idea, business, and marketing.

The Brazilians who will be on the panels are the most important in New York. Not because they have fantastic positions at important companies but because they are my friends.

Since arriving in New York, I’ve sought a space to network with real, intelligent, and exciting people.

I’ve been to many events and met many friends and work partners in these places. Making CRiA is my way of opening doors for others to meet professionals and entrepreneurs who are leading creativity and innovation in the United States.

In 2024, the Brazilian SWSW delegation was the second largest at the event, second only to the American delegation. More than 2,500 compatriots passed through. CRiA emerges with the ambition of bringing these Brazilians even closer.

At CRiA, we are not just hosting a conference. We are creating a platform for strategic connections. Our esteemed speakers, including directors, VPs, CEOs, HR Heads, and businesspeople, are not only accomplished professionals but also individuals who are eager to forge new connections. This is your chance to be a part of this exciting network.

The most essential and welcoming Brazilians from the USA will be at CRiA on 4/26 in New York. Meet them!